Shanghai Disney Resort today announced its participation for the first time in the annual Shanghai Shopping Festival, and Disneytown, the large shopping, dining and world-class entertainment district of the resort, will host the festival’s opening ceremony in Pudong District on September 8, 2017.
The Shanghai Shopping Festival is one of the most iconic platforms to demonstrate Shanghai’s commercial, service, and brand development, and in its eleventh consecutive year, the festival is expected to further promote shopping excitement across the city and generate widespread promotion for Shanghai’s incredible range of retail options. As a shopping, dining, and entertainment district with the allure of a charming village and the excitement of an international crossroads, Disneytown, which is known as a place for guests to reconnect with family and friends to explore a variety of exciting experiences, is the perfect choice for the launch of this year’s festival. Stores across Disneytown will celebrate the festival with specially arranged experiences and exclusive offerings throughout the month-long campaign.
“We are very honored to be a part of this milestone event and support Shanghai’s role as a shopping destination,” said Philippe Gas, general manager of Shanghai Disney Resort. “Over the past year, Disneytown has been recognized as one of the trendiest and ‘must-visit’ shopping and entertainment areas of the city due to its authentic Disney storytelling and wide range of shopping and entertainment experiences. We hope to welcome even more guests of all ages from Shanghai and around the country to Disneytown to experience the delights of our retail, dining and entertainment offerings.”
Located adjacent to Shanghai Disneyland, Disneytown has become a popular destination in Shanghai over the past year for a series of entertainment programs, festive decorations, seasonal food and beverage offerings, and themed shopping experiences. There are nearly 50 tenants at Disneytown, including the first World of Disney Store in Asia and a diverse mix of retailers plus exciting restaurants for families and convention guests alike. Wandering around the district, guests will recall the traditional Shanghainese style of Shikumen architecture, get excited when they encounter Disney characters, and enjoy live outdoor entertainment programs delivered by lively and talented performers—from Chinese traditional instrumentalists to dancers, musicians, and DJs. Moreover, Disneytown has also celebrated a variety of festivals such as the Moon Festival, Halloween, Christmas, and Chinese New Year with tailored decorations, as well as inspiring events such as the Celebrate Earth activities and world-class movie premieres for Pirates of the Caribbean: Dead Men Tell No Tales and Beauty and the Beast.
Shanghai Disney Resort’s outdoor recreational areas, from Disneytown to Wishing Star Park, are some of the best places to celebrate the true splendor of nature with an array of leisure activities. Disneytown’s unique, immersive atmosphere is a natural extension of the Disney experience for theme park guests, featuring more than 46,000 square meters of distinctive shops and restaurants over five unique areas with no charge of admission. It is also a great standalone destination for residents of Shanghai, a place to consider for lunch, dinner, a shopping excursion or to catch a Broadway show.