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Disneyland Paris recycle la bâche du château de la Belle au bois dormant en produits pour les invités
Published: septembre 2, 2022 / Last Updated: septembre 2, 2022 / By: Arvid Bux
Depuis le printemps, Disneyland Paris célèbre son 30e anniversaire avec de nombreuses nouvelles expériences, notamment de nouveaux spectacles, l’ouverture du land immersif Marvel Avengers Campus et la rénovation complète de l’emblématique Château de la Belle au bois dormant.
À partir du 9 septembre, les invités pourront découvrir une édition limitée de sacs fourre-tout, de sacs de sport, de porte-documents et de pochettes qui ont été fabriqués à partir de la bâche recyclée qui recouvrait le château de la Belle au bois dormant pendant les travaux de rénovation. Ces articles seront vendus à The Storybook Store, sur Main Street U.S.A. Chacune des 2300 pièces de la collection – qui ont été faites à la main et entièrement fabriquées par la société Bilum, basée en Ile de France – aura un design unique et exclusif. Ce sera l’occasion parfaite d’acquérir des objets qui célèbrent à la fois l’art et l’histoire de Disneyland Paris à travers son Château iconique tant admiré par les Invités.
“Nous sommes particulièrement heureux de lancer cette collection unique en son genre dédiée au Château de la Belle au Bois Dormant – l’icône de notre destination – qui permettra à nos fans de repartir avec un authentique morceau de magie. De plus, ce projet est pour nous l’occasion de collaborer avec une entreprise française locale qui partage les valeurs environnementales et sociales de Disneyland Paris”, a déclaré Jean-David Marque, Merchandise & Retail Director à Disneyland Paris. Cette initiative fait partie de l’engagement permanent de Disneyland Paris pour réduire les déchets, protéger les ressources et soutenir l’économie locale.
Pour développer cette collection unique, Disneyland Paris s’est associé à BILUM, une PME d’Île de France spécialisée dans l’upcyclage de bâches et autres matériaux pour créer des articles en cuir uniques. Comme l’a dit la fondatrice et directrice de l’entreprise Bilum, Hélène de La Moureyre, “nous construisons l’héritage des marques en utilisant leurs propres matériaux”. BILUM a partiellement collaboré avec un ESAT (Établissements et Services d’Aide par le Travail – accueillant des personnes handicapées) pour développer la collection de Disneyland Paris.
La collection sera disponible à partir du 9 septembre à The Storybook Store(Main Street U.S.A.,Disneyland Park) jusqu’à épuisement des stocks. Les prix des articles varieront entre 30 € et 140 €.
Vente en avant-première pour les détenteurs de Pass Annuel le 8 septembre de 9 h à 19 h à The Storybook Store, sur présentation du Pass Annuel valide. Aucune réduction ne s’applique.