Disneyland Paris upcycles Sleeping Beauty Castle tarp into products for guests

Published: September 2, 2022 / Last Updated: September 2, 2022 / By: Arvid Bux

Since spring, Disneyland Paris has been celebrating its 30thAnniversary with many new experiences, including new shows, the opening of the immersive Marvel Avengers Campus land and the complete renovation of the iconic Sleeping Beauty Castle.

As of September 9th, Guests will get to discover a limited edition of tote bags, duffel bags, briefcases and pouches that have been manufactured using the recycled tarp that covered Sleeping Beauty Castle throughout its renovation works. These items will be sold at The Storybook Store, on Main Street U.S.A. Each of the 2300 collection’s pieces –which have been handmade and entirely manufactured by Ile de France-based company Bilum –will have a unique and exclusive design. This will be the perfect opportunity to acquire items that celebrate both the art and history of Disneyland Paris through its iconic Castle that is so admired by Guests.

“We are particularly happy to launch this one-of-a-kind collection dedicated to Sleeping Beauty Castle –the icon of our destination-which will allow our fans to take home an authentic piece of magic. Besides, this project is for us an opportunity to collaborate with a local French company that shares Disneyland Paris’ environmental and social values”, said Jean-David Marque, Merchandise & Retail Director at Disneyland Paris. This initiative is part of Disneyland Paris’ ongoing commitment to reducing waste, protecting resources, and supporting the local economy.

To develop this unique collection, Disneyland Paris partnered with BILUM, an Ile de France-based SMB (small and medium-sized business) that specializes in the upcycling of tarps and other materials to create unique leather goods. As founder and director of the Bilum company Hélène de La Moureyre said, “we are building the brands’ legacy using their own materials”. BILUM partly collaborated with an ESAT (Establishments and Services of Assistance through Work -hosting people with disabilities) to develop Disneyland Paris’ collection.


Collection will be available as of September 9th at The Storybook Store(Main Street U.S.A.,Disneyland Park) while stocks last. Prices of items will range from €30 to €140.

Preview sale for the Annual Passholders on September 8 from 9 a.m. to 7 p.m. at The Storybook Store, upon presentation of the valid Annual Pass. No discount applicable.

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